Design for Good
D4G strives to merge technical skills and problem solving abilities to create impactful work that ignites social change in our local communities.
AIGA Design for Good (D4G) highlights opportunities of engagement for creatives to build their practice, expand their network, and have hands-on leadership opportunities. Design for Good recognizes the wide range of designers’ work and provides hands-on leadership and professional development opportunities, which benefit the world, our country, and our communities.
The AIGA Arizona D4G team creates memorable events and impactful work that serve Arizona’s people, and works to bring innovative designers and lecturers to the state to educate our design community. Past events include CreateAthon, a 24-hour creative marathon where volunteers provide design, marketing, and strategic services for nonprofits; Free Arts Day at Taliesin West; and numerous seminars and panels pertaining to Mental Health and Empathy amongst Creatives.
Another important aspect of the Design for Good initiative is Design for Democracy (D4D) which is based on the premise that good design makes your choices clear. Started in 1998, AIGA’s oldest initiative embraces the mission to apply design tools and thinking to increase civic participation. By making interactions between the U.S. government and its citizens more understandable, efficient, and trustworthy, designers become more vocal citizens and make democracy more sound.
In 2018, AIGA’s Arizona branch of the D4D Initiative created voter registration and voting date awareness collateral, including digital and print pieces. They also registered Arizona voters throughout the October Phoenix Design Week conference during the days leading up to the November election. In 2020 D4G/D4D hosted a timely webinar with Dr. Ofer Berenstein who is a non-partisan voter consultant. He discussed the details of creating a successful “Get out the Vote” campaign and how to identify the different types of audiences and predict what design content will, and will not, appeal to them.