Design for Sports

In the first “Design for…” panel discussion of 2024, we bring you Design for Sports.

Explore the pivotal role of design in elevating fan experiences, optimizing athlete performance, and shaping the overall branding of sports organizations. This engaging discussion spans diverse perspectives, encompassing collegiate and professional levels, from individual teams to entire leagues, and various sports categories. Delve into the dynamic intersection of sports and design, uncovering a range of career opportunities for creatives within the sports industry. Witness how these two fields seamlessly converge to craft a cohesive and impactful experience for athletes, fans, and communities.

Meet the panel:

Dane Storrusten – VP, Creative Director, NFL

Amy Robinson – Founder, Tiny Fox Creative // Instructor, The Design School at ASU // Former Graphic Designer, Arizona Cardinals

Spencer Ramirez – Associate Creative Director, Oxy // Former Brand Director, Arizona Coyotes

Cheyenne Brumlow – Freelance Consultant, Previous Brands: USA Pickleball, Fiesta Bowl, NCAA, NCAA Men’s Final Four (Host Committee), Super Bowl (Arizona Super Bowl Host Committee), Arizona Cardinals

More about the panelists:

Dane is currently serving as the Vice President of Creative at NFL in Los Angeles, CA. With over two decades of experience spanning various sectors, he leads a dynamic team in elevating the NFL fan experience across multiple touchpoints, from marquee events like the Super Bowl to cutting-edge media platforms, while also shaping the league’s brand narrative and guiding team identities and uniform designs.
Amy is the owner of Tiny Fox Creative, providing design services and education to small businesses and nonprofits. With experience designing for organizations like the City of Phoenix, LaneTerralever, The Arizona Cardinals, and now teaching Graphic Design at Arizona State University, she embodies a dynamic blend of creative entrepreneurship and academia.
Spencer is the Associate Creative Director at Oxy and is a dedicated industry professional with over a decade of experience establishing and developing emerging fashion brands in the contemporary and CPG spaces for companies like the Arizona Coyotes, Mount Sunny, and Parlay Studios.
Cheyenne is a seasoned creative director specializing in brand development, creative direction, sports marketing, and graphic design. She began her career with the Phoenix Suns as a Graphic Designer and rose to the role of Creative Design Manager, overseeing art direction and design for various sports teams and entertainment entities including the Phoenix Mercury and Arizona Rattlers.

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More about the series:
The “Design for…” panel discussion series brings together creative professionals from various sectors to explore the dynamic and diverse world of design. This series aims to shed light on the unique challenges and opportunities faced by designers in different industries in the Valley. By facilitating insightful discussions and sharing best practices, this series is sure to inspire collaboration and cross-industry learning. Our tentative 2024 line-up: Design for…Sports, Beer, Public Sector/Government and Healthcare.

Program Format:
Each discussion will feature a moderator and a panel of 3-4 design professionals with diverse backgrounds in their respective industries. The discussions will include:

– Insights into the unique challenges and opportunities within each industry.
– Case studies showcasing successful design projects and their impact.
– Discussions on design trends and innovations specific to the industry.
– Q&A sessions for audience interaction and engagement.

Participants can expect to gain a deeper understanding of the design processes and challenges within sports, beer, the public sector, and healthcare. The series is geared to foster collaboration and inspire new perspectives that can drive innovation in these industries.

Join us for an engaging exploration of the fascinating and ever-evolving world of design, where creativity knows no boundaries.

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IMPORTANT INFORMATION
Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Arizona, and places you on the master mailing list.

AIGA Arizona has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the AIGA Arizona president.

Speakers’ presentations and viewpoints are their own opinions and do not necessarily reflect those of AIGA Arizona. We are not responsible for the content of every presentation; please be aware that adult language, visuals or topics may sometimes be included.