by Lisa Altomare, Creative Director

AIGA AZ was proud to sponsor the 2015 Digital Summit, on February 4th-5th, in downtown Scottsdale. The event was heavily attended, topped Twitter’s Scottsdale posts for the day, and included an impressive array of local and national speakers sharing insights on everything digital. Highlights included:

The White House Director of New Media Technologies, Leigh Heyman’s, keynote presentation – showcasing the thought leadership and social media strategies utilized in his team’s fast-paced development of innovative technologies which assure that every American has equal access to, and real time engagement with, Obama’s State of The Union Addresses.

LinkedIn’s Global Senior Marketing Manager, Rob Humphrey’s entertaining presentation – on the exceptional ROI and social longevity benefits of creating one huge “mother load” content piece that can be carved up “like a Thanksgiving turkey” into various pieces of repurposed content.

Local speaker, Vertical Measure CEO, Arnie Kuenn’s insightful presentation – on the most common search engine optimization mistakes company’s make and how to rectify them.

Local speaker, Sitewire Director of Content Strategy, Rebecca Cancino’s standing room only presentation – on journey mapping, to create highly targeting and relevant content for each client.

And much, much more.

If you weren’t able to attend this year’s event, be sure to jump onboard next year. The Summit brings industry leaders to you, providing valuable up-to-minute social marketing insights. Check out all that went on by searching #DSP15.