Design for Beer

Thu, May 02, 2024 6:00pm - 7:30pm
Greenwood Brewing, Phoenix, AZ, 85004
Part 2 of the “Design For…” series delves into the role of design in the beer industry, from eye-catching labels to brewery interiors.

In the second “Design for…” panel discussion of 2024, we bring you Design for Beer.

Dive into the world where design meets beer, exploring how visual storytelling, packaging, and branding influence the way we experience and enjoy a brew. From labels that capture the essence of a brewery’s ethos to taprooms that become immersive brand experiences, discover how design shapes the beer industry. This discussion will explore the artistry, strategy, and business behind beer design, showcasing the creative minds and processes that elevate a beer from a beverage to a brand. Join us as we raise a glass to the intersection of design and beer, and toast to the creativity that fuels this dynamic industry.

Meet the panelists:

Aaron Thomason – Graphic Designer, Thomason Design
Aaron is a Phoenix-based Senior UX Strategist, after over 20 years of experience in designing for the web and print. He currently works for a large energy company, helping create and test designs for their customer-facing websites and in-house applications.

In addition to his day job and user experience role, Aaron’s side hustle freelance business caters to the local craft beer community, allowing him to design beer labels and illustrate brewery swag for several Arizona breweries. In his free time (ha!) he enjoys the outdoors, from long camping trips to just sitting outside with a cup of coffee.

Joe Matarazzo – Owner, Goodfellas Merch
Joe is a 42 year old native to Arizona. Growing up in punk rock and skateboard culture made graphic design and screen printing a must! He started his journey in art right out of high school in 2001. Focused on body piercing and graphic design, he opened a boutique in the west valley catering to all of it. Shortly after in 2005, he took a turn into producing graphic tees. By 2007 Goodfellas was born and off they sailed. With a vision of guerilla marketing and word of mouth, they rapidly became a very busy shop focused on the music and clothing brand industry. They have learned to adapt with the times and carry out classic traditional style screen printing and embroidery.

Will Mejia – VP of Experience at Inizio Evoke and Owner of Highrise Creative
Will Mejia, a dad, husband, and overall creative force in the design and marketing industry for over 20 years. Under his leadership, teams consistently deliver outstanding work, both for clients, and personably in their careers. He has established a reputation as a great leader, collaborator, a masterful designer and creative thinker. Currently, Will is VP of Experience for Inizio Evoke, a global healthcare marketing agency and also has his own side hustle Highrise Creative since 2006.

Anaïs Quintela – Brand Manager & Artist, Arizona Wilderness Brewing Company
Anaïs Quintela is a multidisciplinary artist and graphic designer that was born and raised in Tucson, Arizona. She currently works as the Brand Manager & Artist for Arizona Wilderness brewing company, helping with everything from beer label designs to comprehensive visual communication guides for the brewery’s numerous sustainability endeavors to illustrations for the merch program and more.

With a deep-rooted love for the outdoors, Anaïs draws a lot of inspiration (and color palettes) from nature, and in her free time can often be found rock climbing, camping, capturing moments via film photography or napping in a hammock in one of the many scenic landscapes Arizona has to offer.

More about the series:
The “Design for…” panel discussion series brings together creative professionals from various sectors to explore the dynamic and diverse world of design. This series aims to shed light on the unique challenges and opportunities faced by designers in different industries in the Valley. By facilitating insightful discussions and sharing best practices, this series is sure to inspire collaboration and cross-industry learning. Our tentative 2024 line-up: Design for…Sports, Beer, Public Sector/Government and Healthcare.

Program Format:
Each discussion will feature a moderator and a panel of 3-4 design professionals with diverse backgrounds in their respective industries. The discussions will include:

– Insights into the unique challenges and opportunities within each industry.
– Case studies showcasing successful design projects and their impact.
– Discussions on design trends and innovations specific to the industry.
– Q&A sessions for audience interaction and engagement.

Participants can expect to gain a deeper understanding of the design processes and challenges within sports, beer, the public sector, and healthcare. The series is geared to foster collaboration and inspire new perspectives that can drive innovation in these industries.

Join us for an engaging exploration of the fascinating and ever-evolving world of design, where creativity knows no boundaries.


Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA Arizona, and places you on the master mailing list.

AIGA Arizona has adopted the AIGA Code of Conduct with regard to its activities. We reserve the right to refuse admittance for violations of this Code, or other unlawful or disruptive actions. Any concerns should be addressed to the AIGA Arizona president.

Speakers’ presentations and viewpoints are their own opinions and do not necessarily reflect those of AIGA Arizona. We are not responsible for the content of every presentation; please be aware that adult language, visuals or topics may sometimes be included.